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Sagres beer and its sponsorship strategy: Will Sagres score with Sport Lisboa e...
Nunes, Paula Alexandra JacintaA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics ; In the last day of 2008, Sagres signed a “long-term” sponsorship contract with Sport Lisboa e Benfica that reinforced the support of the beer brand to football, as well as, to one of the greatest Portuguese sports clubs. This case reviews Sagres’ search for le...
Data: 2010
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Origem: Repositório Institucional da UNL
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