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Mobilie Banking adoption: a novel in the portuguese context

Dissertação apresentada como requisito parcial para obtenção do grau de Mestre em Estatística e Gestão de Informação ; Mobile banking (MBanking) is an innovative method for accessing banking services via a channel whereby the customer interacts with a bank via a mobile device (e.g mobile phone or personal digital assistant). This paper attempts to understand the importance and relationship between the rational...