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UNDERSTANDING INNOVATION IN HOSPITALITY THROUGH THE WORDS OF INNOVATIVE MANAGERS
Monteiro, Ileana Pardal; ESGHT, University of the Algarve; Sousa, Fernando Cardoso; INUAF, AlgarveRecently, researchers have become more interested in service innovation, and they describe it mostly as a process of continuous improvement of service quality, quite different from the industrial sector, more directed to technological innovation. This paper summarizes research designed to explain the role of hotel managers in fostering innovation in high quality hospitality industry. Within a role theory approa...
Data: 2012
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Origem: Tourism & Management Studies
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