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A imagem das marcas portuguesas de vestuário

Comunicação apresentada na Global Fashion International Conference que ocorreu entre 11 a 13 de Novembro de 2010 no Porto. ; The success of national fashion brands seems to be vital for the competitiveness of the Portuguese Apparel Sector. This sector continues to play an important role for the country. Recent years have assisted to significant changes due to total liberalization of trade of textiles and clot...