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Activision Blizzard: consolidation movements in a maturing videogame industry a...

Projecto, Mestrado em Gestão ; The present thesis was done with the objective to assess if the merger between Activision and Vivendi Games created value to its shareholders and if the share price used in this transaction represented the real value of this operation. This merger occurred in difficult economic times due to the financial crisis of 2007/2008 and in a period of consolidation and maturity in the vid...