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Social media plan : FNAC

Project submitted as partial requirement for the conferral of Master in Marketing / JEL Classification System: M37; M39 ; The paradigm has shifted. Consumers now have different behaviors from the ones they used to have. The old consumer was easily influenced by a mass-market communicated message and was less informed, while nowadays, the new consumer seeks for information on his own (Lewis and Bridger, 2003), ...