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The effectiveness of the Media Smart Program on promoting the critical thinking...
Magalhães, Ana Filipa Veloso deA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics ; The aim of this project was to try to prove the effectiveness of the Media Smart Program in Portugal, a program that helps children to understand and be critical towards advertising. Until now, there were no quantitative studies about this subject in Portugal....
Data: 2010
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Origem: Repositório Institucional da UNL
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