Encontrados 27 documentos, a visualizar página 1 de 3
”Brand logo design: Examining consumer response to figurativeness”
Cesar - Machado, Joana; Vacas-de-Carvalho, Leonor; Torres, Anna; Costa, PatrícioIn a previous investigation, aimed at studying brand identity preferences in a merger context, researchers found the most preferred logos are figurative ones. Additionally, results suggested the aesthetic appeal of the logo significantly influences consumers’ identity choices. These results find support in logo strategy literature. The main purpose of this study is to investigate more thoroughly the influence o...
Corporate brand identity in higher education: a relational perspective
Barros, Teresa; Martins, Francisco Vitorino; Barandas, Hortênsia Gouveia; Machado, Joana CésarIdentity is traditionally defined as an emission concept (Kapferer, 2008). Yet, some research points out that there are external factors that that can influence it (Kennedy, 1975; Markwick e Fill, 1997; Balmer e Gray, 2000). This subject is even more interesting if one considers corporate brands. According to Aaker (2004) the number, the power and the credibility of corporate associations are bigger in the case...
Água virtual no sector dos lacticínios na Região Autónoma dos Açores
Machado, Joana BrumDissertação de Mestrado em Ambiente, Saúde e Segurança. ; A água, apesar de ser um recurso essencial à vida e imprescindível ao desenvolvimento socioeconómico, encontra-se submetida a crescentes pressões quantitativa e qualitativa, que se manifestam a múltiplos níveis, desde a escassez à poluição química e biológica. Torna-se, assim, necessário promover a sua preservação, associada a medidas de gestão sustentá...
Correlation of magnetic susceptibility with 18O data in magnetite- and ilmenit...
Sant'Ovaia, Helena; Martins, Helena; Lopes, José Carrilho; Machado, Joana; Noronha, FernandoThe relationship between oxygen isotopic values and magnetic susceptibility composition on 11 Variscan Portuguese granites has been investigated. Whole-rock oxygen-isotope (18O ) values for Vieira do Minho (VM), Vila Pouca de Aguiar (VPA), Chaves, Castelo Branco (CB), Manteigas and Serra da Estrela (SE) granitoids, were compilated from bibliography [1,2,3,4], and 18O for Santa Eulalia Plutonic Complex (SEPC)...
Petrophysical and geochemical characterization of the late-variscan Santa Eulál...
Sant'Ovaia, Helena; Lopes, José Carrilho; Nogueira, Pedro; Gomes, Celeste; Cruz, Cláudia; Machado, JoanaThe Santa Eulália Plutonic Complex (SEPC) is a calc-alkaline granitic body located in the northern part of the Ossa Morena Zone, composed by a medium- to coarse-grained pink granite (G0 group) involving large elongated masses of mafic (gabbroic) to intermediate (granodioritic) rocks, M group, and a central gray monzonitic granite (G1 group) which present dominant medium granular facies. A multidisciplinary stud...
Rebranding Mergers: How attitudes influence consumer choices?
César - Machado, Joana; Lencastre, Paulo de; Vacas-de-Carvalho, Leonor; Costa, PatrícioIn the context of a merger or an acquisition, the management of corporate identity – in particular of corporate brand names and logos – assumes a critical role. The purpose of this article is to provide a better understanding of the corporate brand redeployment decision, considering the reactions of one important stakeholder group – consumers. This study develops a typology of the various corporate identity str...
Brand mergers: examining consumers' responses to name and logo design
César - Machado, Joana; Vacas-de-Carvalho, Leonor; Costa, Patrício; Lencastre, PauloAbstract Purpose – In the context of a merger, the management of corporate identity – in particular of corporate names and logos – assumes a critical role. This paper aims to explore how name and logo design characteristics, and specifically figurativeness, influence consumer preferences in the context of a brand merger, in the banking sector. Design/methodology/approach – This study develops a typology of the ...
Brand mergers: How attitudes influence consumer identity preferences
César - Machado, Joana; Vacas-de-Carvalho, Leonor; Lencastre, Paulo; Díonisio, PedroIn the context of a merger, management of corporate brand names and logos assumes a critical role. The purpose of this paper is to provide a better understanding of the corporate brand redeployment decision. This study analyses how consumers’ attitudes towards the corporate brands influence their preferences regarding the different branding strategies. Results suggest that the preference for a monolithic altern...
Intervenção nutricional em crianças com Prader-Willi
Machado, Joana Isabel Neto FreitasResumo da tese: A Síndrome de Prader-Willi (SPW) define-se como uma desordem multissistémica caracterizada por baixa estatura, atraso mental, hipotonia, hiperfagia com início na infância e obesidade. A síndrome é causada pela ausência de expressão de genes ativos da região crítica do braço longo do cromossoma 15 de origem paterna. Com prevalência mundial de 350-400mil indivíduos é a causa mais comum de obesidad...
Rebranding mergers: how importance is the figurativeness of the brand’s signs?
César Machado, Joana; Vacas de Carvalho, Leonor; Lencastre, Paulo dePurpose- One of the most important issues that arises in brand mergers is the choice of a name and logo for the new entity. The purpose of this research is to investigate reactions to the various name and logo redeployment alternatives available in the context of a merger. Design/methodology/approach - This study develops a typology of the alternative visual identity structures that may be assumed in the conte...
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