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Will men in Portugal wear make-up in the future?

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics ; This work project aims to: 1) Explore weather men in Portugal will wear make up in the future; 2) Analyze changes in male grooming from the beginning of the 1900´s until the present time. 3) Analyze how cosmetic brands are branding to men. In order to be able ...