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Sentido de vida e depressão na doença

A statistical approach to quantitative data validation focused on the assessmen...

Treatment adherence, quality of life and clinical variables in HIV/AIDS infection

Brand mergers: How attitudes influence consumer identity preferences

In the context of a merger, management of corporate brand names and logos assumes a critical role. The purpose of this paper is to provide a better understanding of the corporate brand redeployment decision. This study analyses how consumers’ attitudes towards the corporate brands influence their preferences regarding the different branding strategies. Results suggest that the preference for a monolithic altern...

Increasing awareness about antibiotic use and resistance: a hands-on project fo...

Rebranding mergers: how importance is the figurativeness of the brand’s signs?

Purpose- One of the most important issues that arises in brand mergers is the choice of a name and logo for the new entity. The purpose of this research is to investigate reactions to the various name and logo redeployment alternatives available in the context of a merger. Design/methodology/approach - This study develops a typology of the alternative visual identity structures that may be assumed in the conte...

Brand Mergers: Examining Consumer Responses to Name and Logo Design

It is critical to investigate reactions to the various name and logo redeployment alternatives available in the context of a merger. Yet research on this topic is relatively limited. This study contributes to the literature, by developing a typology of the visual identity structures that may be assumed in the context of a merger, as well as an exploratory study (n = 467) analysing consumers’ preferences regardi...

Brand mergers: an analysis of consumer brand identity preferences

Purpose- The purpose of this study is to investigate reactions to the various name and logo redeployment alternatives available in the context of a merger. Design/methodology/approach - This study develops a typology of the alternative visual identity structures that may be assumed in the context of a brand merger by drawing on literature review and secondary data, as well as an exploratory study (n = 467) ana...

Prevalência da alexitimia na anorexia nervosa e sua associação com variáveis cl...

Dificuldades na regulação das emoções nas perturbações do comportamento aliment...