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Understanding and managing the rural tourism experience: the case of a historic...
Kastenholz, Elisabeth; Carneiro, Maria João; Marques, Carlos Duarte Coelho Peixeira; Lima, JoanaThe present paper, developed in the context of a 3 years research project financed by Portuguese Fundação para a Ciência e Tecnologia (co-financed by COMPETE, QREN e FEDER), tries to contribute to a better understanding of the rural tourism experience, with implications on the capacity of managing this experience. Literature review reveals conceptually relevant issues of tourist experience marketing, the partic...
COLLABORATIVE DESTINATION MARKETING
Pinto, Rui B.; University of Aveiro; Kastenholz, Elisabeth; University of AveiroCollaborative destination marketing has been a major topic in tourism research. Several studies have been conducted on the subject, and researchers developed various models that try to understand and explain this issue. In this article, we make a literature review with the purpose of systematizing the several contributions to the topic, presenting different approaches to it, critically analyze various models pr...
THE INTEGRAL RURAL TOURISM EXPERIENCE FROM THE TOURIST’S POINT OF VIEW – A QUAL...
Kastenholz, Elisabeth; University of Aveiro; Lima, Joana; University of AveiroRural areas have attracted increasing interest as a space for leisure and tourism, as a result of recent trends in tourism demand, especially from urban populations. However, although the literature on the tourist experience has increased significantly in the past decades, the tourist experience of visiting rural areas remains a relatively understudied field of research. In this context, this paper aims to anal...
RESIDENTIAL TOURISM IN RURAL AREAS FROM THE PERSPECTIVE OF SUSTAINABLE DESTINAT...
Cobuci, Leila; DEGEI, Universidade de Aveiro; Kastenholz, Elisabeth; Universidades de Aveiro, Minho e Beira InteriorResidential tourism can generate positive impacts in rural areas, through the definition of integrated strategies for sustainable development and geared towards the promotion and revitalization of the territory. Particularly in rural areas, which are more fragile and sensitive to the impacts generated by tourism activities, special attention should be paid to the promotion of sustainable tourism development. It...
Sistemas de distribuição no turismo em espaço rural (TER): a região de Trás-os-...
Mesquita, Ana; Kastenholz, Elisabeth0 objectivo geral deste trabalho consiste na analise do produto de TER na região de Trás-os-Montes, nomeadamente no que diz respeito as formas de comercialização adoptadas pelas empresas; neste sentido, foram definidos alguns objectivos específicos: , 1 - Caracterizar as unidades de TER, em termos de actividade e funcionamento; 2 - Identificar os principais meios de distribuição utilizados para a comercializaçã...
O papel da imagem do destino no comportamento do turista e implicações em termo...
Kastenholz, ElisabethO presente trabalho de investigação analisa o conceito, a medição, a estrutura e o papel da imagem do destino no âmbito do turismo em áreas rurais. Assume-se uma perspectiva de marketing, especificamente de comportamento de consumidor, ao centrar a análise nas percepções e avaliações feitas pelos turistas que visitam áreas rurais do Norte de Portugal por motivos de férias. Uma revisão bibliográfica permite a co...
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