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The Balanced Scorecard in a pharmaceutical company

Mestrado em Contabilidade / JEL Classification: M40 - Accounting and Auditing - Accounting ; I12 - Health, Education, and Welfare - Health Production ; The Balanced Scorecard (BSC) approach to performance measurement is gaining, over the last decades, an increased popularity due its strategic use of key non-financial measures along with the more traditional financial metrics. This dissertation outlines the pro...