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Customer Lifetime Value: a framework for application in the insurance industry ...
Henriques, Miguel Pio LealResearch Project submited as partial fulfilment for the Master Degree in Statistics and Information Management ; In recent years the topic of Customer Lifetime Value (CLV) or in its expanded version, Customer Equity (CE) has become popular as a strategic tool across several industries, in particular in retail and services. Although the core concepts of CLV modelling have been studied for several years and the ...
Data: 2013
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Origem: Repositório Institucional da UNL
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