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Utilização do Facebook como meio de comunicação eficiente com autistas
Vasconcelos, Rosa; Gouveia, Catarina; Guedes, Maria da GraçaThe article aims at presenting a complete study on the use of Internet, namely the social network "Facebook”, as an effective communication means and as a link of social interactions with knowledge society on Asperger Syndrome patients.The adopted methodology was the content analysis of the network profiles, concerning the ommunicational character which relates to the term “social interaction”. Following the d...
Design : the continuous construction of competences
Cruchinho, Alexandra; Guedes, Maria da GraçaThis article concerns high education curricula and training of designers. The key question considered by design teachers and explored in this article is: How can we supply designers with useful and essential skills through training that will allow them to effectively respond to the needs of business environment? To answer this question we present the results of a research designed to focus on market and busines...
Perceção infantil dos logótipos : formas
Amaral, Inês do; Gama, Maria Gabriela; Guedes, Maria da GraçaThis paper presents a study conducted to determine what are the preferences of children between 3 and 6 years old in regard to shape. There are many factors which influence and support the child's recognition and memory of a particular brand. In addition to the name, a brand is identified by visual elements such as the logo. The constituent aspects of the logo, such as shape, can determine the success or failur...
O impacto da moda urbana japonesa na cultura
Manso, Bárbara; Guedes, Maria da Graça; Vasconcelos, RosaNo presente artigo serão abordadas, numa primeira fase, as raízes e factores socioculturais que estiveram na origem da moda urbana japonesa, bem como a diversidade de estilos que a compõem atualmente. Seguidamente é apresentado o estudo realizado sobre a receptividade e o impacto que esta corrente de moda possui sobre a população ocidental. ; This article will look initially, at the root as well as the social ...
Perceção infantil dos logótipos : cores
Amaral, Inês do; Gama, Maria Gabriela; Guedes, Maria da GraçaThis paper presents a study conducted to determine what are the preferences of children between 3 and 6 years old in regard to color. There are many factors which influence and support the child's recognition and memory of a particular brand. In addition to the name, a brand is identified by visual elements such as the logo. The constituent aspects of the logo, such as color, can determine the success or failur...
Communication strategies and processes within fashion brands : Nordic brands as...
Guedes, Maria da Graça; Roncha, Ana IsabelThe study conducted intends to demonstrate to what extent Nordic fashion brands are positioning themselves in the market and the way they are assuming a leading position in a globalized market through the adoption of personalized communication strategies. Through the analyses of the differentiation concepts and the “country of origin” effect we have conducted an empiric study of these brands, whose market recog...
Sustainability as a key asset in establishing differentiation strategies for fa...
Guedes, Maria da Graça; Roncha, AnaIn referring to the fashion system or business, we can address to a wide variety of approaches. On an economical and business analysis, fashion can be defined as a cycle that allows to some mature industries, such as clothing, footwear or even cars, to be dynamic and maintain certain profitability over the time. While our attention tends to focus solely on the finished products, we must understand that these a...
Ethical fashion brands : promotion approach or a real value
Guedes, Maria da GraçaEthical fashion appears as a conscious consumption movement in the 90’s. It covers product offers and styles increasingly diverse. This movement has become a sustainable brand strategy, and so the number of ethical brands grew significantly in recent years, as well as their turnover. Consumers find in ethical brands a set of values that fulfill not only their need for style but also give the opportunity, throug...
Color identifying system for color blind people
Neiva, Miguel; Guedes, Maria da GraçaIn the most developed States colorblindness affects 10% of the male population. This handicap incurs limitations as well as uncomfortable personal and social situations for those afflicted that depend on others to choose products in which color is a predominant factor, such as pieces of apparel and decoration. A sample group of colorblind people showed in a recent study found relevant the development of a syste...
Cultural and communication common grounds in art craft and design
Providência, B.; Guedes, Maria da Graça; Cunha, JoanaHandcrafts and design have a common ground and an essential difference: they share the ability to produce interface cultural objects but while the craftsman moulds, the designer projects. Design and handcraft share nowadays a new important characteristic since they meet a new market macro-trend that is expressed by the refusal of mass solutions and the demand of personalised products. Products able to perform i...
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