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Consumer attitudes toward the marketing practices in Portugal

The purpose of this research was to try to ascertain and measurePortuguese consumers’ attitudes towards marketing practices as wellas their satisfaction level concerning the 4 P´s. Thus, the aim of thisstudy was to observe consumers’ attitudes in several regions ofmainland Portugal, by carrying out a survey. The sample usedconsisted of 600 consumers, who were selected proportionally to theexisting population ov...