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Why is the make-up consumption in Portugal so low?

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics ; This work project should be inevitably deemed as a practical approach to a marketing problem - the low consumption of make-up in Portugal, established by a L’Oréal study, dated of 2007. An exploratory quantitative research provided the general idea that the ab...