A paper present some data about a project which, although focused on the specific case of Portugal, intents to make a scientific approach of the challenges of the European Higher Education Area (EHEA) and its impact in the field of the information literacy, considering the actual context of the Information Society. The main questions that it intents to answer are: understand how the university students face the...
This communications takes as general reference the European Space of Superior Studies (ESSS), whose creation endeavoured an educative approach of all European Union countries. A new educational model needs new skills. The informational skills constitute one of the most important requires that a university student of the information society needs. So it is important to know how these university students are prep...
Realiza-se uma análise dos resultados das campanhas de promoção da leitura a partir da análise de aspectos socioculturais e promocionais.Expõe-se o comportamento dos cidadãos face à leitura e como este elemento deve ser considerado no desenho da mensagem publicitária.As novas tendências na publicidade e o controlo da promoção resultam como factores determinantes na implementação das campanhas de promoção da lei...
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