Encontrados 9 documentos, a visualizar página 1 de 1
Innovation management in the Beira Interior SME’s: the manager perspetives
Bonito Taborda, Carla da Silva; Santos Estevão, Cristina Maria; Morgado Nunes, SaraBefore the current situation, companies are located in a market morecompetitive business, becoming an urgent adjustment or modificationof its management. We know that is through innovation thatcompanies can be competitive, so it is important to its ongoingimplementation and consequently demand for new products and newproduction processes, in order to cope with competition and maintainits competitive position . ...
The role of tourism public-private partnerships in regional development: a conc...
Franco, Mário; Estevão, CristinaTourism is characterized as being a sector that stands out as one of the business activities with the greatest potential for worldwide expansion, and as an engine for economic growth. If at the national level, the appeal of tourism is significant, on the local level this sector presents itself as an essential tool in regional development, as a means to avoid regional desertification and stagnation, stimulating ...
Market orientation for the hotel segment: the portuguese case
Raposo, Mario; Estevão, Cristina; Mainardes, Emerson; Domingues, Maria JoséIn view of the importance of the hotel segment for the tourism and for the economy of countries such as Portugal, the objective of this study was to measure the level of orientation for the market of the largest hotel groups of Portugal. This investigation initially emphasized the importance of the marketing for the organizations, mainly the orientation for the market. After a brief explanation on the hotel seg...
REGIONAL COMPETITIVENESS OF A TOURISM CLUSTER: A CONCEPTUAL MODEL PROPOSAL
Ferreira, João M.; Researcher of NECE – Research Unit in Science Business. University of Beira Interior (UBI), CovilhãTourism is characterized for being a sector that has been highlighted as one of the activities with greatest potential for expansion on a global scale. For its growth potential and for being a product that can only be consumed in loco, tourism accepts the prominence role of being a strategy for local development. In this context the search for competitiveness is one of the key concerns of companies around the w...
The Tourism Clusters Role in Regional Development: Presenting a Competitiveness...
Estevão, Cristina; Ferreira, JoãoTourism is characterized for being a sector that has stood apart, as one of the business activities of the greatest expansion potential worldwide, and as an economical growth engine, which national impact is significant. But, if on a national level the importance of tourism is significant, on a more regional level this sector presents itself as an essential tool in regional development, as a mean to avoid regio...
Regional competitiveness of a tourism cluster: a conceptual model proposal
Ferreira, João; Estevão, CristinaTourism is characterized for being a sector that has been highlighted as one of the activities with greatest potential for expansion on a global scale. For its growth potential and for being a product that can only be consumed in loco, tourism accepts the prominence role of being a strategy for local development. In this context the search for competitiveness is one of the key concerns of companies around the w...
Orientação para o mercado no segmento hoteleiro: o caso português
Estevão, Cristina; Mainardes, Emerson; Raposo, MarioO objectivo deste estudo foi medir o grau de orientação para o mercado dos maiores grupos hoteleiros de Portugal. Após uma breve explanação sobre a orientação para o mercado e o segmento hoteleiro em Portugal apresentou-se um estudo empírico realizado junto dos maiores 20 grupos de hotéis de Portugal, utilizando como instrumento de colecta de dados, a tradicional escala Markor (Market orientation) adaptada ao s...
Estratégias de desenvolvimento dos estabelecimentos hoteleiros da região de tur...
Estevão, Cristina; Ferreira, João; Braga, VítorA Região de Turismo da Serra da Estrela (RTSE) dotada de impares condições paisagísticas, de recursos naturais únicos, repleta de cultura e historia, tornou-se uma região de lazer e de recreio muito apetecida. Observando o papel estratégico crucial que a actividade hoteleira detém na região e verificada a escassez de estudos de acompanhamento do desenvolvimento da actividade, visa a presente investigação contri...
As estratégias competitivas dos estabelecimentos hoteleiros de interesse para o...
Estevão, Cristina Maria dos SantosDissertação apresentada à Universidade da Beira Interior para cumprimento dos requisitos necessários à obtenção do grau de Mestre em Gestão. ; Considerando a gestão estratégica como um meio de uma empresa alcançar uma performance superior face aos seus concorrentes torna-se, necessário identificar as fontes de rentabilidade para o negócio, para formular e implementar uma estratégia que delas retire os maiores ...
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