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Internationalization process of Gallo worldwide: Introduction of olive in a non...

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics ; This work has the main objective to provide the proper approach to the Portuguese brand Gallo to introduce olive oil in China, tackling Shanghai has point of entry, but also targeting in very short-term two other main cities, Beijing and Guangzhou. Although Ga...