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Firm Performance and Modes of Innovation
Nunes, S.; Lopes, R.; Dias, José G.It has been shown that firms tend to develop different modes of innovation, based on the relationship between the different types of underlying knowledge and learning processes. This paper seeks to identify different modes of business innovation, relating them to firms’ innovative and economic performance, and to analyze the relationship between the different innovation modes and the economic impact of the cris...
The heterogeneous best-worst choice method in market research
Tavares, Susana; Cardoso, Margarida G. M. S.; Dias, José G.WOS:000280441000009 (Nº de Acesso Web of Science) ; The article presents a market research technique for obtaining information on consumer preferences, called the heterogeneous best-worst (HBW) choice method. It accounts for preference heterogeneity, making it more accurate than the direct method (DM), and causes less information overload than other indirect methods. An example involving undergraduates picking...
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