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THE IMPORTANCE OF RELATIONSHIP MARKETING FOR THE SUSTAINABILITY OF ACCOMMODATIO...
Carvalho, Mário João Paulo de Jesus; Instituto Politécnico de Leiria, Escola Superior de Tecnologia do MarThe tourism industry in Portugal is being forced to reposition itself, due to competition from multi-track younger destinations and the democratization resulting from low-cost flights. The markets, which are mostly sensitive to price, have started to have multi-offerings. The low-cost flights have reduced distances and travel costs, placing on the market a number of destinations that did not until recently exis...
El grado de importancia del marketing relacional en el espacio de alojamiento p...
Carvalho, Mário João Paulo de JesusTese de Doutoramento apresentada à Universidad de Extremadura. ; El objetivo que se persigue en la presente Tesis Doctoral, es llevar a cabo un análisis acerca de la adecuación del Marketing Relacional en los alojamientos de turismo de naturaleza que operan en los mercados actuales, como estrategia competitiva capaz de proporcionar ventajas sostenibles en el tiempo. Se busca identificar un modelo de desarrollo...
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