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Launch plan for a new magazine for Pangea Lda. Company

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics ; The purpose of this paper is to present a proposal of marketing plan for Pangea, a startup company that is currently seeking to develop a magazine for young women: BeYou. The project aims to study the major marketing trends in the sector, as well as to identif...