Encontrados 52 documentos, a visualizar página 1 de 6
Impacto das comunidades de consumidores no valor das marcas
Lima, Ana Patrícia Pinto; Dionísio, Pedro; Brito, CarlosInternational Congress Marketing Trends Annual Conference in Paris, 17 – 19 January 2013 ; The act of consumption is a way to structure and give meaning to the world and the relationships established among people. During the transition from modernity, i.e., from modernity to postmodernity (Rajj, 1998), in a consumer culture (Slater, 1997), the products and their signal value and consumption assume a central ro...
Customer relationship reactivation in the telecommunications sector
Lopes, Luísa; Brito, Carlos; Alves, HelenaOverall there has been a scarce focus on why customers come back after the relationship ended, when customer regain and win-back are an important part of a customer relationship management strategy. Determinants of customer relationship reactivation are addressed. A theoretical framework is proposed based on ending literature and equity theory. A case study, of a telecommunications company delivering a mix of g...
Lost and win-back customers: towards a theoretical framework of customer relati...
Lopes, Luísa; Brito, Carlos Henrique; Alves, HelenaThe aim of this study is to explore dynamics of customer relationships in the posdissolution phase. The specific challenges with which companies with high levels of churn and competitive pressure are faced are addressed. Focusing relationships between the service provider and its individual customers, a theoretical framework of Customer Relationship Reactivation (CRR) is proposed based on ending literature and ...
Efeito de sistemas de manutenção da superfície do solo na eficiência do uso da ...
Fernandes-Silva, A.A.; Brito, Carlos; Nogueira, A.; Correia, C.M.; Moutinho-Pereira, J.M.; Silva, E.; Malheiro, A.; Rodrigues, M.A.A produção de biomassa pelas culturas está relacionada com a quantidade de radiação fotossinteticamente ativa intercetada (IPAR) e absorvida pelas folhas, bem como à eficiência com que estas convertem a energia radiante em energia química, pela fotossíntese. O objetivo deste trabalho foi o de avaliar a eficiência do uso IPAR pela oliveira (0/ea europaea L.) quando cultivada em diferentes sistemas de gestão do s...
Sistemas de manutenção da superfície do solo e influência na dinâmica da água n...
Fernandes-Silva, A.A.; Correia, C.M.; Brito, Carlos; Pavão, F.; Arrobas, Margarida; Rodrigues, M.A.Este estudo pretendeu avaliar o efeito de diferentes sistemas de cobertura da superfície do solo na dinâmica da água do solo num olival (Olea europaea L. cv., Cobrançosa) de sequeiro (7m x7m) localizado em Mirandela (40,5oN; 7,2oW). Foram comparados quatro sistemas de manutenção da superfície do solo: i) mobilização tradicional (MT), ii) não mobilizado com vegetação espontânea (NMVN), iii) cobertura com legumin...
Dissolução e reativação de relacionamentos cliente-empresa: estudo exploratório
Lopes, Luísa; Brito, Carlos Henrique; Alves, HelenaOs mercados apresentam hoje em dia elevados níveis de competição que, com frequência, dão origem a menores índices de lealdade por parte dos clientes. Isto significa que o sucesso empresarial depende não só da atração e retenção de clientes, mas também da prevenção e gestão do abandono (churn) e da recuperação de clientes perdidos (win-back). Este estudo tem por objetivo explorar a dinâmica dos relacionamentos ...
Lost and win-back customers: towards a theoretical framework of customer relati...
Lopes, Luísa; Brito, Carlos Henrique; Alves, HelenaResearch has shown that there is a negative correlation between the number of "lost customers" and business income. Stauss and Friege (1999) have found that the net return on investment from a new customer is 23% compared to a 214% return on investment from the reinstatement of a customer who has defected. Customer win-back is an important part of a customer relationship management strategy and focuses on the r...
Dissolução e reativação de relacionamentos cliente-empresa: estudo exploratório
Lopes, Luísa; Brito, Carlos Henrique; Alves, HelenaNowadays, markets in general present increased competition along with decreased customer loyalty. This means that firms' success depends not only on acquisition and retention of customers, but also on avoiding and managing defection and wining back lost customers. The aim of this study is to explore dynamics of customer relationships in the pas-dissolution phase. In particular, this paper addresses customer-fir...
Lost and win-back customers: towards a theoretical framework of customer relati...
Lopes, Luísa; Brito, Carlos Henrique; Alves, HelenaThe aim of this study is to explore dynamics of customer relationships in the posdissolution phase. The specific challenges with which companies with high levels of churn and competitive pressure are faced are addressed. Focusing relationships between the service provider and its individual customers, a theoretical framework of Customer Relationship Reactivation (CRR) is proposed based on ending literature and ...
Regions as networks: towards a conceptual framework of territorial dynamics
Brito, Carlos; Correia, RicardoRegions are frequently indentified as mere containers of activity that are confined to static territorial borders. Such an approach does not provide an accurate image of the specificities of territorial dynamics and gives rise to political management options which are exceedingly focused within territorial limits. The cluster concept defined by Porter [1, 2] is a clear example of such regional characterisation....
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