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Estratégias baseadas na arquitectura e processo de compra das marcas estudo de ...
Brandão, Nuno Goulart; Cordeiro, Ana RitaToday, we live in a society characterized by hyper, where customers are increasingly demanding. For, having at their disposal a very diverse offering of products and brands, where access to information is plentiful, customers do not relate to the brands they do but by what they mean. For businesses it is imperative to build a brand that result in lasting relationships with consumers, enabling brands to gain com...
O espectáculo e o drama televisivo – uma abordagem sobre a informação televisiv...
Brandão, Nuno Goulart; Morais, InêsThe power that television takes today in society is undeniable. It surrounds us and determines our perception of reality, giving us the feel of everything that is happening in the world in real time. However, the dimension of the entertainment and drama marked on its content has been taking place in the grid of portuguese television programming in recent years, leading us to reflect on the impact this has on i...
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