Encontrados 3 documentos, a visualizar página 1 de 1
Corporate giving, competition and the economic cycle
Branca, Ana S.; Pina, Joaquim; Lopes, Margarida CatalãoThis paper addresses firms' decisions on Corporate Social Responsibility (CSR) investments as a function of the prevailing macroeconomic context, namely under an economic crisis, a relevant scenario for many world economies nowadays. We focus on the corporate giving dimension of CSR. Under unfavorable macroeconomic conditions two possible situations may, a priori, occur: firms decide to restrict their CSR contr...
The Impact of Corporate Rebranding on the Firm's Market Value
Borges, Maria Rosa; Branca, Ana S.Rebranding corresponds to the creation of a new name, term, symbol, design or a combination of them for an established brand with the intention of developing a differentiated position in the mind of stakeholders and competitors. Increased competition has led firms to an avenue of differentiation, and rebranding has been approached by firms in order to differentiate themselves and to promote the corporate image....
The Impact of Cognitive versus Affective Aspects on Consumer Usage of Financial...
Branca, Ana S.This paper explores the consumer decision-making process when using service delivery channels. Among service delivery channels, the main focus of the research concerns technology-based delivery channels. Technology continues to change the delivery function of companies and to affect customers' usage decisions regarding the delivery channels available. Understanding how customers react to the technology-content ...
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