Purpose- Economics and business have evolved as sciences in order to accommodate more of ‘real world’ solutions for the problems approached. In many cases, both business and economics have been supported by other disciplines in order to obtain a more complete framework for the study of complex issues. The aim of this paper is to explore the contribution of three heterodox economics disciplines to the knowledge ...
There is an undeniable positive effect of innovation for both firms and the economy, with particular regards to the financial performance of firms. However, there is an important role of the decision making process for the allocation of resources to finance the innovation process. The aim of this paper is to understand what factors explain the decision making process in innovation activities of Portuguese firms...
O presente trabalho faz uma reflexão sobre o processo de construção do conceito de desenvolvimento na sociedade capitalista. Para tanto, utiliza-se da análise histórica com ênfase em quatro dimensões: econômica, política, social e ambiental. O estudo demonstra que o conceito surge na biologia, empregado como processo de evolução dos seres vivos para o alcance de suas potencialidades genéticas, porém, incorpora-...
This dissertation focuses on the concepts of Mobility, Real-time Marketing and Price Discrimination, analyzing why it makes sense to study them together. Boosted by the success of personalized offers in the e-commerce, the goal of this research is to understand if the market is prepared for real-time price discrimination by using smartphones. A survey was conducted in order to gain some empirical knowledge, and...
There is a general consensus that in a competitive business environment, firms’ performance will depend on their capacity to innovate. To clarifying how, when and to what extent innovation affects the market and financial performance of firms, the authors deploy seemingly unrelated regression equation model to examine innovation in over 500 Portuguese firms from 1998 to 2004. The results confirm, as theorists h...
The family involvement in firms is observable is most economies around the world, although there are significant differences among these countries, not only regarding its predominance in these economies, but also in what refers to the levels of involvement of the family in business. This research aims at understanding the family-based firms’ management when compared to non family based, with particular rega...
O envolvimento de famílias em empresas é observável nas economias de todo o mundo, apesar das diferenças evidentes entre países diferentes, não só no que diz respeito à sua predominância nas economia, mas também ao tipo de envolvimento que se pode observar. Esta investigação visa compreender a gestão das empresas familiares quando comparados com os das empresas não familiares, nomeadamente em termos de corporat...
A Região de Turismo da Serra da Estrela (RTSE) dotada de impares condições paisagísticas, de recursos naturais únicos, repleta de cultura e historia, tornou-se uma região de lazer e de recreio muito apetecida. Observando o papel estratégico crucial que a actividade hoteleira detém na região e verificada a escassez de estudos de acompanhamento do desenvolvimento da actividade, visa a presente investigação contri...
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