Encontrados 4 documentos, a visualizar página 1 de 1
Perceção infantil dos logótipos : formas
Amaral, Inês do; Gama, Maria Gabriela; Guedes, Maria da GraçaThis paper presents a study conducted to determine what are the preferences of children between 3 and 6 years old in regard to shape. There are many factors which influence and support the child's recognition and memory of a particular brand. In addition to the name, a brand is identified by visual elements such as the logo. The constituent aspects of the logo, such as shape, can determine the success or failur...
Perceção infantil dos logótipos : cores
Amaral, Inês do; Gama, Maria Gabriela; Guedes, Maria da GraçaThis paper presents a study conducted to determine what are the preferences of children between 3 and 6 years old in regard to color. There are many factors which influence and support the child's recognition and memory of a particular brand. In addition to the name, a brand is identified by visual elements such as the logo. The constituent aspects of the logo, such as color, can determine the success or failur...
As redes sociais e a cor dos seus logótipos
Amaral, Inês do; Gama, Maria Gabriela; Amaral, LuísThis article seeks to briefly reflect on the role of social networks in contemporary platforms while that started to encourage new communicative practices. The phenomenon of social networks is transverse to the individual and organizations, fostering substantial changes in everyday life. Compression of space and time, the world is globalized. On the one hand, be on the network assumes that companies exist in cy...
A coerência da imagem da marca : o caso Gucci
Gama, Maria Gabriela; Amaral, Inês doIn this article we want to show how the eighties continued to mirror the progress of major holding companies, mergers, acquisitions, divestitures of products, the uncontrolled increase of the licensing system, the emergence of new brands. Our study focuses on Gucci, which in the late eighties was in financial disruption, going through a very troubled phase, which settled into many errors of the brand management...
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