Encontrados 11 documentos, a visualizar página 1 de 2
Press Consumption in the Digital Age: Habits and Needs Regarding Online Press
Fernandes, Filipe; Alturas, BráulioThis paper addresses the topic of Online Press and the challenge that the press faces to maintain its predominance as a communication media, before a public with new aptitudes, access to new technologies and, above all, to a wider and more dynamic range of alternative communication sources. This study is based on the principle that the solution for a sustainable and attractive marketing strategy for the press, ...
Social networking as a marketing tool: study of participation in cultural event...
Rebelo, Márcia; Alturas, BráulioThis paper addresses the topic of Social Networking as a Marketing tool studying the participation in cultural events disseminated through social networks, specifically by Facebook. After a theoretical framework, we propose a conceptual model that identifies and analyses the assumptions of this research. It is argued that “the reading of an invitation to a an event received through Facebook is positively influe...
Internal marketing and the quality of service provided by the back-office to th...
Oliveira, Tânia; Alturas, BráulioThe increase of competitiveness amongst Mozambican financial institutions has led them to dedicate a considerable degree of attention to the quality of the services provided to the client. However, the focus of the Administration in defining strategic objectives and realizing bold commercial plans, often delegates the quality of internal services, between departments, namely the client-internal provider relatio...
Critérios para a Avaliação da Qualidade dos Recursos e da Informação Disponível...
Costa, Catarina; Alturas, BráulioSendo a Web considerada um dos maiores repositórios de informação do mundo contemporâneo e dada a facilidade de publicar neste ambiente, torna-se necessário dotar os utilizadores desta informação de conhecimentos que lhes permitam avaliar a sua qualidade. As competências para avaliar a qualidade dos recursos e da informação disponíveis na Internet assumem um papel relevante na literacia da informação, definida ...
Direct Selling: Finding Consumer Segments
Alturas, Bráulio; Santos, Maria da Conceição; Brites, RuiThis paper considers the segmentation of direct selling customers applying a quantitative approach with cluster analysis. Direct selling has been exhibited in the last decade a substantial growth in sales revenues and number of salespeople involved. Also the acceptance of the consumers is increasing; in spite of they are showing more and more demanding and informed. The literature reveals that some segmentation...
The Rise of Mp3: Exploratory Study and Research Agenda
Alturas, Bráulio; Oliveira, AbílioThe Internet/World Wide Web (Web) is an important way for the sharing and selling of products and services, including music, in crescent virtual communities. The MP3 standard is the world’s most popular file format and allows many on-line individuals to access to music which they would otherwise be denied. Although electronic commerce (e-commerce) has received considerable research attention, the literature rev...
Determinants Of Consumers’ Satisfaction and Acceptance of Direct Selling
Alturas, Bráulio; Santos, Maria da Conceição; Pereira, IvoThis paper studies the factors that influence the consumers’ satisfaction and acceptance of direct selling. Direct selling has been exhibiting in the last decade substantial growth in sales revenues and number of salespeople involved. Also the acceptance on the part of the consumers has been increasing; in spite of they show more and more demanding and informed. The literature reveals that the relationship betw...
Venda directa: determinantes da aceitação do consumidor
Alturas, BráulioDoutoramento em Organização e Gestão de Empresas Especialização em Marketing ; A venda directa tem sido um espaço importante na comercialização de bens de consumo e registou nos últimos anos um aumento substancial de vendas, bem como de vendedores directos envolvidos a nível mundial. Hoje, pode ainda identificar-se uma importante ponte entre esta forma de venda e a venda e comunicação através da Internet. Toda...
In-Home Shopping Through Internet: Consumer Satisfaction And Perceived Risk
Alturas, BráulioThe Internet/World Wide Web (Web) is an important way for the sharing of business information between retail firms and their customers. Although electronic commerce (e-commerce) has received considerable research attention, the literature reveals that the relationship between customer satisfaction and e-commerce has not yet been sufficiently studied. This research contributes to a better understanding of percei...
Direct Selling: The Role of Risk In Consumer’s Acceptance and Satisfaction
Alturas, Bráulio; Santos, Maria da ConceiçãoThis paper considers the role of perceived risk in consumer’s satisfaction and acceptance of direct selling. Direct selling has been exhibiting in the last decade substantial growth in sales revenues and number of salespeople involved. Also the acceptance on the part of the consumers has been increasing; in spite of they show more and more demanding and informed. The literature reveals that the relationship bet...
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