Encontrados 15 documentos, a visualizar página 1 de 2
Um contributo do marketing sensorial para o marketing da experiência turística ...
Agapito, Dora; Mendes, Júlio; Valle, Patrícia Oom do; Almeida, HugoA importância dos cinco sentidos humanos – visão, audição, olfato, paladar e tato – no marketing de experiências turísticas positivas, únicas e memoráveis tem vindo a ser enfatizada no âmbito da investigação em turismo. Particularmente, a riqueza multissensorial e a vulnerabilidade dos recursos endógenos existentes nas áreas rurais, com características divergentes do ambiente urbano e potenciadoras de atividade...
Tourist experience: Contemporary perspectives. Sharpley, R. & Stone, P. (Eds.)...
Agapito, DoraThe consumption of experiences has been acknowledged as a key research topic in tourism studies, since everything in a destination can be experienced by tourists, whether it be places, people, or activities.
The sensory dimension of tourist experiences: capturing meaningful sensory-base...
Agapito, Dora; Valle, Patrícia Oom do; Mendes, JúlioSensory aspects of destinations have recently been in focus as an important dimension in the process of facilitating positive tourist experiences. The countryside embraces local resources rich in multi-sensory stimuli that could be utilized in the planning and marketing of appealing tourist experiences addressed to segments of tourists, while fitting sustainable local development. This study follows a holistic ...
Exploring the conceptualization of the sensory dimension of tourist experiences
Agapito, Dora; Valle, Patrícia Oom do; Mendes, JúlioThis paper aims to contribute to the conceptualization of the sensory dimension of tourist experiences by discussing its theoretical underpinnings. A multidisciplinary approach to the human senses shows their importance to the individual’s experience and perception of the surrounding world, recommending the appropriateness of a holistic analysis of sensescapes in tourism. A review of empirical studies conducted...
The cognitive-affective-conative model of destination image: A confirmatory an...
Agapito, Dora; Valle, Patrícia Oom do; Mendes, JúlioDestination image influences tourist behaviour before, during and after travel, as it is an important instrument which contributes to tourists’ loyalty. Although Gartner (1993) advocates that the cognitive, affective and conative dimensions of destination image are hierarchically interrelated, there is no empirical evidence to support the complete model. This study aims to test the hierarchical nature of the re...
Understanding tourist recommendation through destination image: A CHAID analysis
Agapito, Dora; Valle, Patrícia Oom do; Mendes, JúlioIn spite of the efforts of marketers and managers to boost a favourable destination image, with a focus on encouraging tourists‟ revisit, other factors contribute to tourists‟ decision-making processes with regard to revisiting destinations. Moreover, recommendation from family and friends are considered to be the most credible source of information in the process of choosing a holiday destination, becoming rel...
Designing tourist experiences in the countryside
Agapito, Dora; Valle, Patrícia Oom do; Mendes, JúlioThe rise of the experiential paradigm in conceptualizing tourism has directed special attention to the five senses - sight, smell, taste, hearing and touch - in designing tourist experiences. Additionally, a multidisciplinary literature approach shows the importance of all the senses in human perception, suggesting multiple sensory experiences in geographical encounters, such as in tourism destinations. In the...
The cognitive-affective-conative model of destination image: A confirmatory ana...
Agapito, Dora; Valle, Patrícia Oom do; Mendes, JúlioDestination image influences tourist behaviour before, during and after travel, as it is an important instrument which contributes to tourists’ loyalty. In this context, although Gartner (1993) advocates that the cognitive, affective and conative dimensions of destination image are hierarchically interrelated, there is no empirical evidence to support the complete model. This study aims to test the hierarchical...
UNDERSTANDING TOURIST RECOMMENDATION THROUGH DESTINATION IMAGE: A CHAID ANALYSIS
Agapito, Dora; University of the Algarve; Valle, Patrícia Oom Do; University of the Algarve; Mendes, Júlio Da Costa; University of the AlgarveIn spite of the efforts of marketers and managers to boost a favourable destination image, with a focus on encouraging tourists? revisit, other factors contribute to tourists? decision-making processes with regard to revisiting destinations. Moreover, recommendation from family and friends are considered to be the most credible source of information in the process of choosing a holiday destination, becoming rel...
The sea as a connection between residents and tourists in coastal destinations:...
Agapito, Dora; Mendes, Júlio; Valle, Patrícia Oom doCoastal regions involve a set of interactions between tourists and residents, which implies that management and marketing strategies should take into account both stakeholders. Indeed, one of the greatest challenges of destination management organizations is to understand that they serve not only tourists and stakeholders directly related to tourism, but also the local community. Thus, the central purpose of th...
| Financiadores do RCAAP | |||||||
|
|
|
|
|
|
||