Methods to improve creativity and innovation: the effectiveness of creative pro...

• Autor(es): Sousa, Fernando ; Monteiro, Ileana Pardal ; Pellissier, René
• Data: 2011
• Identificador Persistente: http://hdl.handle.net/10400.1/2605
• Origem: Sapientia - Universidade do Algarve
• Assunto(s): Organizational creativity; Organizational innovation; CPS-creative problem solving; Divergent thinking
• Tipo de Documento: Parte ou capítulo de livro
• Idioma: Inglês

Descrição

This chapter focuses on the development of organizational creativity, using the CPS methodology, aiming at demonstrating its effectiveness in using the individual and team divergent thinking improvement in identifying organizational problems. A study was undertaken using problem solving teams in seven companies, in which each individual was submitted to a pre-post test in attitudes towards divergent thinking and asked to express the evaluation of the method. All the information reported in the sessions was recorded. The results indicate a change in attitude favourable to divergent thinking, the provision of a professional, efficient method of organizing knowledge in such a way that can help individuals to find original solutions to problems, and an important way to lead teams to creativity and innovation, according with companies’ different orientations