Internationalization strategy: Dom Pedro Hotel Group - São Paulo

• Autor(es): Salvador, João Ricardo Alves
• Data: 2013
• Identificador Persistente: http://hdl.handle.net/10362/9805
• Origem: Repositório Institucional da UNL
• Assunto(s): Dom Pedro Hotels; Internationalization strategy; São Paulo; Implementation plan; Investment opportunity
• Tipo de Documento: Dissertação de Mestrado
• Idioma: Inglês
• Orientador(es): Dahab, Sónia; Soeiro, Filipe Castro

Descrição

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics This paper has the purpose of study the possible entry of Dom Pedro Hotels in São Paulo. Resources and capabilities of the company were scrupulously assessed and the research revealed that Dom Pedro needs to review its strategic approach and professionalize its internal processes to succeed in its internationalization plans. The internal scanning of Dom Pedro together with an environmental and hotel industry analysis helps the company to find out the best opportunity on the market. A detailed analysis determined the most suitable mode of entry and an implementation plan was recommended. Opening a hotel in São Paulo can be a good investment opportunity, but it should be the first step for a bigger expansion plan in Brazil.