EDP InovCity: Electricity feedback with smart meters through tv

• Autor(es): Franca, João da Gama Cidraes Machado da
• Data: 2012
• Identificador Persistente: http://hdl.handle.net/10362/9553
• Origem: Repositório Institucional da UNL
• Assunto(s): TV; Smart meter; Feedback; Energy efficiency
• Tipo de Documento: Dissertação de Mestrado
• Idioma: Inglês
• Orientador(es): Nunes, Luís Catela

Descrição

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics In this work project I propose an innovative service – Electricity Feedback with Smart Meters through TV – to be considered as an additional test in the residential electricity use feedback trials currently being conducted in EDP’s InovCity project. My proposal is based on relevant past and current research studies, both Portuguese and international, which explain and support the proposed operationalization and characteristics of this new service. Furthermore, a careful analysis about the segmentation framing, the best market entry strategy and the consequences of adopting a joint venture with cable TV operators, is also provided. Finally, I present a SWOT analysis and highlight critical issues affecting the effectiveness of feedback which require further research.