Promoting healthy eating standards on children through CSR educational programs...

• Author(s): Ferreira, Miguel Araújo Avelino de Sousa
• Date: 2013
• Persistent ID: http://hdl.handle.net/10362/11597
• Origin: Repositório Institucional da UNL
• Subject(s): Eating behavior; Brand reputation; Attitude towards the brand; Children
• Document Type: Master Thesis
• Language: English
• Advisor(s): Agante, Luísa

Description

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics The purpose of this research is to evaluate the influence of brand sponsored education interventions on children’s eating preferences, attitude towards the brand and perceived brand reputation. An experiment was conducted, involving 122 third grade children who where invited to participate in a fictional brand sponsored nutrition education session, and subsequently completed a structured questionnaire and a drawing task. The results suggested that nutrition based Corporate Social Responsibility education programs can lead children to develop improved eating preferences and higher perception of brand reputation. However, the research revealed no impact on attitude towards the brand.