Author(s):
Andrade, Pedro Jos?? de Oliveira 
Date: 2013
Persistent ID: http://hdl.handle.net/1822/29966
Origin: RepositóriUM - Universidade do Minho
Subject(s): Discourse on leisure; Public drinking; Common concepts; Semantic-logical social networks; Reticular interdimensional hermeneutics
Description
This article aims to undertake an analysis of discourses, ideologies, languages and symbols invested by various social agents on the subject of drinks consumed in leisure time, particularly within public spaces such as caf??s, bars and taverns. For this purpose, it will be observed how common citizens construct the social and discursive image of drinks they consume, while they talk about beverages in their everyday language and in leisure moments spent within institutional contexts of everyday drinking. Each institution produces its own language and discourse, which legitimate the power that this institution holds (Foucault, 1971, 2001). And every discourse contains a number of concepts that structure it (Paltrinieri, 2012). This text questions how ordinary people builds the social and discursive image of beverages they
consume daily, while they talk about these drinks in their everyday language and in leisure
moments spent in public drinking contexts, particularly in collective spaces as caf??s, bars and
taverns. The symbolic and discursive images of paradigmatic drinks (wine, beer, water, milk, etc.)
are produced and reproduced through strategies that use common concepts and their relationships,
enunciated by drinkers, especially within leisure times. This conjecture is tested through an
emerging methodology, named reticular interdimensional hermeneutics. This procedure uses a
strategy of writing and sociological argumentation in two major steps, which will be applied here
to the study of public drinking paradigmatic beverages: (a) reading and critical interpretation of
the sources, (b) definition of semantic-logical social networks through various social dimensions.
