Author(s):
José, Rui 
; Soares, Ana Maria
Date: 2010
Persistent ID: http://hdl.handle.net/1822/18875
Origin: RepositóriUM - Universidade do Minho
Document details
Towards new advertising models for situated displays
Description
Advertising is often a key element in the business case for public display networks. However, the respective advertising models do not yet provide effective solutions to the key issues of campaign targeting and impact measurement that are now so common in web advertising. In this paper, we specifically discuss some of the directions and principles that may emerge in advertising models for public displays. We make this analysis combining some of the lessons from other media, but also considering the specificities and potential evolution of public displays as an advertising medium.
Advertising is often a key element in the business case for public display networks. However, the respective advertising models do not yet provide effective solutions to the key issues of campaign targeting and impact measurement that are now so common in web advertising. In this paper, we specifically discuss some of the directions and principles that may emerge in advertising models for public displays. We make this analysis combining some of the lessons from other media, but also considering the specificities and potential evolution of public displays as an advertising medium.
Document Type
Conference Object
Language English
Language English
| Financiadores do RCAAP | |||||||
|
|
|
|
|
|
||