Author(s):
Sousa, Helena 
Date: 1997
Persistent ID: http://hdl.handle.net/1822/1335
Origin: RepositóriUM - Universidade do Minho
Subject(s): Globo; Telenovelas; SIC; Portugal; Brasil
Document details
Crossing the Atlantic : globo’s wager in Portugal
Description
Apresentação efectuada na Secção de Economia Política da Conferência Científica da International Association for Mass Communication Research, Oaxaca , México, 1997. This paper is the starting point of a two-year research project about the impact of Globo Television in Portugal. The research project will mainly expand on the issues covered in this paper. The aims of this paper are two-fold: firstly, to analyse the relevance of the Portuguese television market to Globo; secondly, to examine the importance of Globo's telenovelas in Portugal since the 1970's as well as the consequences of the recent transfer of Globo's capital and know-how to a newly created commercial television channel in Portugal, Sociedade Independente de Comunicação (SIC).
Apresentação efectuada na Secção de Economia Política da Conferência Científica da International Association for Mass Communication Research, Oaxaca , México, 1997. This paper is the starting point of a two-year research project about the impact of Globo Television in Portugal. The research project will mainly expand on the issues covered in this paper. The aims of this paper are two-fold: firstly, to analyse the relevance of the Portuguese television market to Globo; secondly, to examine the importance of Globo's telenovelas in Portugal since the 1970's as well as the consequences of the recent transfer of Globo's capital and know-how to a newly created commercial television channel in Portugal, Sociedade Independente de Comunicação (SIC).
Document Type
Conference Object
Language English
Language English
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