Trans-Media-Acção

• Author(s): Baudouin, Paulo Vinhas, 1980-
• Date: 2011
• Persistent ID: http://hdl.handle.net/10451/6953
• Origin: Repositório da Universidade de Lisboa
• Subject(s): Design de comunicação; Mediação; Inovações tecnológicas; Multimédia
• Document Type: Master Thesis
• Language: Portuguese
• Advisor(s): Almeida, Vítor Manuel Marinho de

Description

Tese de mestrado, Design de Comunicação e novos media, Universidade de Lisboa, Faculdade de Belas Artes, 2011 Following the conversion from industrial societies to information societies, communication assumed a fundamental role in shaping civilizational behaviors. The complex panorama of media co‐existence in wich we live, with countless amounts of data, from countless origins, and assuming countless formats, presents new challenges when designing communication strategies that rely in multiple media. The growing hibridisation of media formats demands for new projectual perspectives conceived to harness this transitory state of information. This dissertation investigates the concept of transmediation and its applicability towards the context of communication design as a process that promotes media literacy, induces creativity and propels the creation of new media languages and communication solutions in a digital environment