Metro kids' positioning strategy in a new country, Brasil

• Author(s): Dias, Rita Isabel de Álvaro
• Date: 2011
• Persistent ID: http://hdl.handle.net/10400.14/7771
• Origin: Veritati - Repositório Institucional da Universidade Católica Portuguesa
• Document Type: Master Thesis
• Language: English
• Advisor(s): Celeste, Pedro