Author(s):
Costa, P. 
; Perestrelo, M. ; Teixeira, G.
Date: 2014
Persistent ID: http://hdl.handle.net/10071/7768
Origin: Repositório do ISCTE-IUL
Subject(s): Museums; Museum experience; Cultural audiences; Cultural experience; Visiting experience; Culture; Lisbon
Description
This paper was conceived within the scope of a wider study conducted by DINAMIA’CET-IUL for EGEAC (Lisbon Municipality’s Enterprise for Management of Cultural Facilities and Cultural Animation). The authors acknowledge the contributions of all participants involved in the study, particularly to the teams of the two museums. Versions of this paper were presented at the 18th International Conference on Cultural Economics (ACEI 2014), ESG-UQAM, Montreal, Canada, 24th-27th June 2014, and at the XXIV International Conference of RESER “Services and New Societal Challenges: Innovation for Sustainable Growth and Welfare”, Helsinki, Finland, September 11th-13th 2014. Audiences of cultural events are subject to diverse kinds of experiences in their exercise, which are determinant to structure their consumption practices and cultural habits. Mapping and analysing visitors’ experiences and their visiting styles is thus fundamental to enhance museums’ offer.
Drawing on a conceptual framework which identifies four main kinds of experiences in cultural practices - (i) intellectual experience (ii) emotional experience; (iii) social experience; and (iv) recreational experience, the audiences of two museums in the city of Lisbon (Fado Museum and Puppets Museum) are analysed in this paper.
Considering a typology of diverse audience categories (permanent collection, temporary exhibitions, other events), a detailed study of the assessment of different experiences is pursued, with the aim to confront and identify relevant discriminant categories such as socio-demographic characteristics (e.g. age, gender, qualifications, professional status, nationality, residence, previous artistic practices) and cultural habits (considering their visits to other cultural facilities and events). The final aim is to draw some policy-oriented recommendations from this analysis.
