Intensive investments in intellectual:the way to increase sustainable

• Author(s): Lopes, Ilídio Tomás
• Date: 2010
• Persistent ID: http://hdl.handle.net/10400.15/346
• Origin: Repositório Científico do Instituto Politécnico de Santarém
• Subject(s): Intangible assets; Intellectual capital; Intellectual propert; Measurement; Valuation; Innovation
• Document Type: Conference Object
• Language: English

Description

This paper aims to highlight the need to monitor the macroeconomic innovation effort and diagnose its linkage with business returns. It constitutes a basic approach about intellectual property as a key driver towards better strategic and financial performance achievements.