Intensive investments in intellectual:the way to increase sustainable

• Autor(es): Lopes, Ilídio Tomás
• Data: 2010
• Identificador Persistente: http://hdl.handle.net/10400.15/346
• Origem: Repositório Científico do Instituto Politécnico de Santarém
• Assunto(s): Intangible assets; Intellectual capital; Intellectual propert; Measurement; Valuation; Innovation
• Tipo de Documento: Documento de conferência
• Idioma: Inglês

Descrição

This paper aims to highlight the need to monitor the macroeconomic innovation effort and diagnose its linkage with business returns. It constitutes a basic approach about intellectual property as a key driver towards better strategic and financial performance achievements.