General Insights into Word Choice in Business Communication

• Author(s): Martins, Hélder Fanha
• Date: 2012
• Persistent ID: http://hdl.handle.net/10400.21/1874
• Origin: Repositório Científico do Instituto Politécnico de Lisboa
• Subject(s): Business communication; Business English; Technical English; Specific Vocabulary; ESP; EFL
• Document Type: Article
• Language: English

Description

Words are the smallest units of messages. Attention should be given to each word used to be sure it is the most effective one. An effective word is one that the receiver will understand and that will elicit the wanted response. The ability to choose words by (a) using a dictionary and a thesaurus and (b) following some of the principles of business communication described in this text can be improved.