The Motivations to buy a Perfume

• Autor(es): Carrillo Durán, Maria Victoria ; Luis Rosário, Filipe Sales
• Data: 2011
• Identificador Persistente: http://hdl.handle.net/10437/5340
• Origem: ReCiL - Repositório Científico Lusófona
• Assunto(s): PRODUTOS COSMÉTICOS; COSMETICS; COMPORTAMENTO DOS CONSUMIDORES; CONSUMER BEHAVIOUR; PERFUMES
• Tipo de Documento: Artigo
• Idioma: Português

Descrição

This research has the gold to find the motivations for buying a perfume in the Portuguese market. In order to have results, the study is based in interviews done to professionals of the sector that have daily contact with consumer and help to sell perfumes. The final gold is to develop a list of motivations for purchasing a perfume