Strategic airline alliances

• Author(s): Morrell, Peter
• Date: 2007
• Persistent ID: http://hdl.handle.net/10437/4327
• Origin: ReCiL - Repositório Científico Lusófona
• Subject(s): TRANSPORTES AÉREOS; INDÚSTRIA AÉREA; ESTRATÉGIAS DE GESTÃO; AIR TRANSPORT; AIRLINE INDUSTRY; MANAGEMENT STRATEGIES
• Document Type: Article
• Language: English

Description

Airline alliances: overview - Alliances goals - Impact of airline alliances on customers - Types of alliance Marketing agreements Codesharing Franchising Global alliances Equity alliance - The Future