THE IMPACTS OF TOURISM EXPERIENCES IN THE DESTINATION IMAGE. THE CASE OF THE AL...

• Author(s): Matos, Nelson; School of Management, Hospitality and Tourism, University of Algarve ; Mendes, Júlio da Costa; Faculty of Economics, University of Algarve ; Valle, Patricia Oom do; Faculty of Economics, University of Algarve
• Date: 2012
• Origin: Tourism & Management Studies
• Subject(s): Destination Image; Experiences; Positioning; Satisfaction; ; Destination Image; Experiences; Positioning; Satisfaction
• Document Type: Article
• Language: English

Description

To succeed nowadays, tourism destinations must differentiate and create a competitive positioning, and this can only be done by addressing and adapting to the needs of their visitors. A value-attainment construct based on tourism experiences is proposed for the product development and promotion strategy of the destination Algarve. To succeed nowadays, tourism destinations must differentiate and create a competitive positioning, and this can only be done by addressing and adapting to the needs of their visitors. A value-attainment construct based on tourism experiences is proposed for the product development and promotion strategy of the destination Algarve.