A STUDY ON THE USE OF THE BALANCED SCORECARD FOR STRATEGY IMPLEMENTATION IN A L...

• Autor(es): Jordão, Ricardo ; Novas, Jorge
• Data: 2013
• Identificador Persistente: http://hdl.handle.net/10174/9502
• Origem: Repositório Científico da Universidade de Évora
• Assunto(s): Strategy; Balanced Scorecard; Mixed Economy Company; Management Control System; Brazil
• Tipo de Documento: Artigo
• Idioma: Inglês
• Editor(es): Matiaška, Karol; Lieskovký, Anton; Makryš, Michal

Descrição

The research described in this paper has analyzed the use of the balanced scorecard (BSC) as part of a management control system for implementing strategies in a large mixed economy company. The shareholder structure of the company combines traditional shareholder interests with those of the government. Based on a case study in Brazil, the research innovates on analyzing BSC use and contributions to translate a company’s strategy (which requires bringing together different views) into objectives and goals aligned to the four BSC perspectives: financial, learning and growth, improvement of internal processes and customer. The results point out that: (1) BSC, when used as part of a MCS, provides effective improvement of the strategy implementation process and its diffusion across the different organizational levels; (2) in the company under analysis, the performance evaluation integrated qualitative, financial and productive dimensions; (3) BSC appeared as an important tool in strategy conception and implementation; and still that (4) BSC enables to translate the company’s strategy into objectives and goals aligned to the financial, learning and growth, improvement of internal processes and customer perspectives.