Strategic planning in universities from Pará, Brazil. Contributions to the achi...

• Author(s): Santana, Tatiane ; Diniz, Francisco ; Fernandes, António
• Date: 2013
• Persistent ID: http://hdl.handle.net/10198/8745
• Origin: Biblioteca Digital do IPB
• Subject(s): Strategic planning; Organizational culture; University; Pará State; Brazil
• Document Type: Article
• Language: English

Description

This article aims to show to what extent strategic planning performed by Brazilian universities from the State of Pará has contributed, whether positively or negatively, to achieve institutional objectives. The research can be classified as explanatory with features of a qualitative multi-case study because it seeks to explain casual relationship between strategic planning and institutional objectives. Managers at strategic and tactical levels were interviewed and the data collection was conducted through interviews, questionnaires and documentary research. Cross-analysis is used to explain cause-effect relationships, as well as to validate the conclusions drawn from the confrontation with the theoretical framework. It was found that University A has nearly performed all the strategic planning process steps; however, it does not positively contribute to the achievement of institutional objectives since some weaknesses were identified. On the other hand, despite having followed the same process with minor differences, University B has been able to achieve the institutional objectives.