Enhancing tourism through viticulture enterprises in Douro Region: The Inov@Dou...

• Author(s): Cunha, Carlos R. ; Peres, Emanuel ; Morais, Raul ; Reis, Manuel Cabral
• Date: 2010
• Persistent ID: http://hdl.handle.net/10198/1347
• Origin: Biblioteca Digital do IPB
• Subject(s): Cooperative networks; Model; Precision viticulture; Tourism
• Document Type: Article
• Language: English

Description

This paper describes a business and technological model proposal, known as Inov@Douro, intended to support and to promote competitive and sustained precision agriculture practices in the Portuguese Douro Region. Our approach is based on a distributed cooperative network, tailored to meet the specific needs of viticulture enterprises which also explore tourism as a valuable national and international business source. We present the Inov@Douro model from the knowledge generation point-of-view, intended to support the multidisciplinary concept of a cooperation approach among regional partners. This model aims to represent a new working style for this unique region. As a guideline to attain the implementation of such a model, information technology and infrastructures tools are discussed in order to promote precision agriculture practices while giving valuable and dynamic tourist information to the general public.